Capitalization

Use sentence case for all UI elements. This means only the first word and any proper nouns are capitalized in a sentence.

Proper nouns include brand, product, and service names.

All our top tier products (Datascape, Pulse, etc.) are named and branded, but we also have formal names for product solutions that are technology innovators and industry differentiators. Solutions like Conversion Hub, CTV AdVision, etc. should all be capitalized in accordance with their official names.