Inclusive language
Always use these inclusive terms.
If you spot any non-inclusive terms, replace them immediately unless they’re already used as the name of the feature. In this case, speak to Product and Engineering about renaming the feature.
| Use | Don’t use | Notes |
|---|---|---|
| Allowlist | Whitelist | Assigns a positive connotation to the color white |
| Atypical, typical | Abnormal, normal | Terms used to segregate people with disabilities |
| Blocklist | Blacklist | Assigns a negative connotation to the color black |
| Cancel, stop | Abort | Emotive language with negative connotations |
| Chair, moderator | Chairman | Gender assumption |
| Clear, delete, remove | Purge | Associated with violence |
| Confidence check | Sanity check | Derogatory to mental illness |
| Core feature, built-in feature Platform-level app, platform-specific app | Native feature Native app | Historically associated with native or indigenous people |
| First language (when talking about linguistics) Platform language (when talking about programming) | Native language | Historically associated with native or indigenous people |
| Humanity, people | Mankind | Gender assumption |
| Institutional knowledge | Tribal knowledge | Historically associated with native or indigenous people |
| Legacy | Grandfathered | Historical context rooted in U.S. Jim Crow laws |
| Main | Master | Derived from owner/servant dynamic |
| Perimeter network | Demilitarized zone (DMZ) | Military jargon |
| Person/engineer hours | Man-hours | Gender assumption |
| Placeholder value | Dummy value | Derogatory to mental illness |
| Primary/secondary | Master/slave | Derived from owner/servant dynamic |
| Run | Execute | Associated with violence |
| Slow down, stop | Cripple | Offensive to people with disabilities |
| Stop, close | Terminate | Associated with violence |
| Stop responding | Hang | Associated with violence |
| They, them, theirs | She/he, her/him, hers/his | Pronoun assumption |