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Structure

Begin with the goal

Users are goal oriented. If a sentence describes both the action and the goal, start with the goal.

To set up a custom connection for this network, select Connect Account.
Select Connect Account to set up a custom connection for this network.

Reveal detail as required

Don’t describe every detail in the first interaction. Reveal more detail as the user explores the feature and requires the information.

Deep links

Direct users to specific pages in your application.
Deep links

The Adjust SDK enables you to use deep links to direct users to specific pages in your application. You can also gather information about the deep link and its content for later use.

Focus on title and button text

Many users only read titles and buttons, so spend time getting them right. Titles should be engaging. Try to describe the user’s goal or the purpose of the page.

Create a URL
URL

Use descriptive but concise labels for your buttons to describe exactly what happens and to present a clear choice.

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Frontload your content

If there’s a lot of text, put your important concepts at the start. This is effective as people often scan web pages rather than read every word.